WINNERS 2024
At the annual World Luxury Awards, 12 gold trophies were awarded to outstanding creative achievements that showcased the best in advertising for premium brands, celebrating the art of luxury storytelling. From fashion to jewellery, champagne to automobiles, these awards recognised the exceptional creativity that goes into building premium brands.
Perfume & Cosmetics
Gabrielle Chanel Range
Gabrielle Chanel
Builders Club
Beverages & Food
Dom Perignon
Aesthetic Ideal
Numbered Studio B.V.
Fashion & Style
YSL Revolution Longread
Tata Nazarova
Cars & Yachts
Branding & Visual Identity
Porsche
TAYCAN K-EDITION SYMBOL DESIGN
J4D / Compound Collective
Jewellery & Watches
Phillips
Unique Cartier Clocks
Phillips Marketing and Watches Departments / Duggal
Beverages & Food
Special Edition Kopke
The Library Collection
Omdesign®
Beverages & Food
Campari
Ode to Cinema
&Friends
Real Estate & Property
Ritz Carlton Residences
Ritz Carlton Residences Baku
Binyan Studios
Perfume & Cosmetics
Estée Lauder
Foundation for the Nation
Lumico (Pty) Ltd
Hotels & Holidays
Film
Kaya Palazzo
My Palazzo / Alessandra Ambrosio
Whale / The Directors Bureau
Beverages & Food
The Macallan
DYW Mexico
Master For You Agency
Hotels & Holidays
Film Campaign
Sujan Sher Bagh
Sher Bagh
Jagat
Winner 2024
Perfume & Cosmetics
Digital / Social / Mobile
Gabrielle Chanel Range
Credits
NAME OF CLIENT: Chanel
NAME OF PRODUCT: Gabrielle Chanel Range
TITLE OF ENTRY: Gabrielle Chanel
PRODUCTION COMPANY: Builders Club
CREATIVE DIRECTOR(S): Julien Simshauser
ART DIRECTOR(S): Natalie Liu
PRODUCER(S): Lauren Egen
Beverages & Food
Digital / Social / Mobile
Aesthetic Ideal
Credits
NAME OF CLIENT: Dom Perignon
NAME OF PRODUCT: Aesthetic Ideal
TITLE OF ENTRY: Aesthetic Ideal
ADVERTISING AGENCY: Numbered Studio B.V.
CREATIVE DIRECTOR(S): Martin SIlvestre
ART DIRECTOR(S): Arthur Bruyere
AGENCY PRODUCER(S): Numbered
ACCOUNT SUPERVISOR: Amandine Bonhomme, Marion Merle
Fashion & Style
Digital / Social / Mobile
YSL Revolution Longread
Credits
NAME OF PRODUCT: YSL Revolution Longread
CREATIVE DIRECTOR(S): Tata Nazarova
Cars & Yachts
Branding & Visual Identity
Taycan Turbo K-Edition
NAME OF CLIENT: Porsche Korea
NAME OF PRODUCT: Taycan Turbo K-Edition
TITLE OF ENTRY: TAYCAN K-EDITION SYMBOL DESIGN
ADVERTISING AGENCY: J4D
PRODUCTION COMPANY: Compound Collective
CREATIVE DIRECTOR(S): Jungin Choi, Donghyuk Kim
COPYWRITER(S): Yuhyeon Seo
ART DIRECTOR(S): Jangwon Lee, Sujeong Lee
ACCOUNT SUPERVISOR: Yunho Shin
ACCOUNT EXECUTIVE(S): Yewon Jeong, Jeongmin Yu
CLIENT MARKETING MANAGER(S): Danny Choi, Dooyeon Lee, Yunhyung Choi
Jewellery & Watches
Branded Content
Phillips
NAME OF CLIENT: Phillips in association with Bacs & Russo
NAME OF PRODUCT: Cartier Clocks
TITLE OF ENTRY: Unique Cartier Clocks
ADVERTISING AGENCY: Phillips Marketing and Watches Departments
PRODUCTION COMPANY: Duggal
CREATIVE DIRECTOR(S): Amy Wexler (CMO), Martin Schott, Mark Mayer
ART DIRECTOR(S): Tirso Montan
Beverages & Food
Print Campaign
The Library Collection – Special Edition Kopke
Credits
NAME OF CLIENT: Kopke – The Oldest Port Wine House
NAME OF PRODUCT: The Library Collection – Special Edition Kopke
TITLE OF ENTRY: The Library Collection
ADVERTISING AGENCY: Omdesign®
CREATIVE DIRECTOR(S): Diogo Gama Rocha
Winner 2024
Beverages & Food
FILM
Campari
Credits
NAME OF CLIENT: Campari
NAME OF PRODUCT: Campari
TITLE OF ENTRY: Ode to Cinema
ADVERTISING AGENCY: &Friends
CREATIVE DIRECTOR(S): Harry Woulds
AGENCY PRODUCER(S): Lucy Anderson & Lucie Lerkkanen
ACCOUNT SUPERVISOR: Tom Maberly
DIRECTOR(S): Sakari Lerkkanen
CINEMATOGRAPHER(S): Alex Grigoras
Real Estate & Property
Integrated / Mixed Media Campaign
Ritz Carlton Residences Baku
NAME OF CLIENT: Pasha Development
NAME OF PRODUCT: Ritz Carlton Residences Baku
TITLE OF ENTRY: Ritz Carlton Residences Baku
PRODUCTION COMPANY: Binyan Studios
DIRECTOR(S): Paul Giggle
Winner 2024
Perfume & CosmEtics
FILM
Foundation for the Nation
Credits
NAME OF CLIENT: Estée Lauder South Africa
NAME OF PRODUCT: Foundation for the Nation
TITLE OF ENTRY: Estée Lauder Foundation for the Nation
ADVERTISING AGENCY: Lumico (Pty) Ltd
CREATIVE DIRECTOR(S): Louri Rootman
ART DIRECTOR(S): Isabel-Marie Weerheim
AGENCY PRODUCER(S): Alwyn Strydom
ACCOUNT SUPERVISOR: Louri Rootman
PRODUCER(S): Alwyn Strydom, Daniel Malher
DIRECTOR(S) / PHOTOGRAPHER(S): Armin van Antwerpen
Hotels & Holidays
FILM
Kaya Palazzo
Credits
NAME OF CLIENT: Kaya Palazzo
NAME OF PRODUCT: Kaya Palazzo
TITLE OF ENTRY: My Palazzo // Alessandra Ambrosio
ADVERTISING AGENCY: Whale
PRODUCTION COMPANY: The Directors Bureau
CREATIVE DIRECTOR(S): Joseph Burrin
AGENCY PRODUCER(S): Rachel Perry
DIRECTOR(S) / PHOTOGRAPHER(S): Augustus Punch
Beverages & Food
Digital / Social / Mobile
The Macallan
Credits
NAME OF CLIENT: Edrington
NAME OF PRODUCT: The Macallan
TITLE OF ENTRY: DYW Mexico
ADVERTISING AGENCY: Master For You Agency
Hotels & Holidays
Film Campaign
Sujan Sher Bagh
NAME OF CLIENT: Sujan
NAME OF PRODUCT: Sher Bagh
TITLE OF ENTRY: Sher Bagh
ADVERTISING AGENCY: Jagat
CREATIVE DIRECTOR(S): Jackson England
COPYWRITER(S): Felicity Bonello
PRODUCER(S): Lauren James
DIRECTOR(S) / PHOTOGRAPHER(S): Jackson England