WINNERS 2025
At the annual World Luxury Awards 9 gold trophies were awarded to outstanding creative achievements that showcased the best in communication for premium brands, celebrating the art of luxury storytelling. From perfumes to jewellery, hotels to automobiles, these award recognised the exceptional creativity that goes into building premium brands.
Perfume & Cosmetics
Chanel
Bleu de Chanel l’Exclusif
60FPS
Jewellery & Watches
Cartier
Cartier Watches & Wonders 2025
Immersive Garden
Retail & Leisure
The Irving Penn Foundation
Visual Language: The Art of Irving Penn Auction Marketing Campaign
Phillips
Art Direction
Mandarin Oriental Hotel group
MO 60th Anniversary, Sir Peter Blake AI
London advertising
Cars & Yachts
Porsche Korea
The new all-electric Macan Launch Campaign
J4D
Jet Service & Airlines
Digital / Social / Mobile
Hi Fly
Hi Fly Website
Bürocratik
Art Direction
Vacheron Constantin
Employer Branding Campaign
Numbered
Real Estate & Property
Diriyah Company
Armani Residences Film
Binyan Studios
Restaurants & Bars
Clos des Sens
Clos des Sens Website
Dominique Picone
Perfume & Cosmetics
Digital / Social / Mobile
Chanel
NAME OF CLIENT: Chanel
TITLE OF ENTRY: Bleu de Chanel l’Exclusif
PRODUCTION COMPANY: 60FPS
Jewellery & Watches
Digital / Social / Mobile
Cartier
NAME OF CLIENT: Cartier
TITLE OF ENTRY: Cartier Watches & Wonders 2025
PRODUCTION COMPANY: Immersive Garden
CREATIVE DIRECTOR: Dilshan Arukatti
ART DIRECTOR(S): Matthieu Leclerc, Arthur Gall
AGENCY PRODUCER(S): Melek Ben Hamida
Retail & Leisure
Integrated / Mixed Media Campaign
The Irving Penn Foundation
NAME OF CLIENT: The Irving Penn Foundation
TITLE OF ENTRY: Visual Language: The Art of Irving Penn Auction Marketing Campaign
ADVERTISING AGENCY: Phillips In-house Marketing
PRODUCTION COMPANY: Duggal
CREATIVE DIRECTOR: Martin Schott
COPYWRITER(S): Allison Vickery, Jesse Limbacher
ART DIRECTOR(S): Stephanie Chin, James Reed
ACCOUNT SUPERVISOR: Ally Mintz, Anna Ivy, Melissa Klein
PRODUCER: Video: 03-Design
DIRECTOR(S)/PHOTOGRAPHER(S): Video: Rick Rodgers & Mark Mayer
CHIEF MARKETING OFFICER: Amy Wexler
Art Direction
Event & Sponsorship
Mandarin Oriental Hotel group
NAME OF CLIENT: Mandarin Oriental Hotel group
TITLE OF ENTRY: MO 60th Anniversary, Sir Peter Blake AI
ADVERTISING AGENCY: London Advertising
CREATIVE DIRECTOR: Gary Robinson
AGENCY PRODUCER(S): David Clark
ACCOUNT SUPERVISOR: Michael Moszynski
PRODUCER: David Clark
Cars & Yachts
Outdoor / Out of Home / Ambient
Porsche Korea
NAME OF CLIENT: Porsche Korea
TITLE OF ENTRY: The new all-electric Macan Launch Campaign
ADVERTISING AGENCY: J4D
PRODUCTION COMPANY: Compound Collective
CHIEF CREATIVE OFFICER: Jungin Choi
CREATIVE DIRECTOR: Donghyuk Kim
ACCOUNT EXECUTIVE: Myunghee Seo
Jet Service & Airlines
Digital / Social / Mobile
Hi Fly
Credits
NAME OF CLIENT: Hi Fly
TITLE OF ENTRY: Hi Fly Website
ADVERTISING AGENCY: Bürocratik
PRODUCTION COMPANY: Bürocratik
CREATIVE DIRECTOR: Adriano Esteves
Art Direction
Public Relation
Vacheron Constantin
Credits
NAME OF CLIENT: Vacheron Constantin
TITLE OF ENTRY: Employer Branding Campaign
PRODUCTION COMPANY: Team Whaaat
CREATIVE DIRECTOR: Martin Silvestre
ART DIRECTOR(S): Jack Milburn, Martin Silvestre
AGENCY PRODUCER(S): Numbered Production
PRODUCER(S): Theo Tordjman, Amandine Bonhomme
DIRECTOR(S)/PHOTOGRAPHER(S): Hugo Tordjman & Guillaume Le Quement
Real Estate & Property
Film Campaign
Diriyah Company
NAME OF CLIENT: Diriyah Company
TITLE OF ENTRY: Armani Residences Film
PRODUCTION COMPANY: Binyan Studios
Winner 2025
Restaurants & Bars
Digital / Social / Mobile
Clos des Sens
NAME OF CLIENT: Clos des Sens
TITLE OF ENTRY: Clos des Sens Website
ADVERTISING AGENCY: Dominique Picone
PRODUCTION COMPANY: Dominique Picone
CREATIVE DIRECTOR: Dominique Picone
ART DIRECTOR(S): Dominique Picone
AGENCY PRODUCER(S): Au jardin Marguerite
ACCOUNT SUPERVISOR: Marlène Angelloz
PRODUCER: Dominique Picone
DIRECTOR(S)/PHOTOGRAPHER(S): Dominique Picone